Digital native fashion marketing and communication professional with 10 years of experience. Early adopter of digital trends and platforms with working experience in both companies and agencies. Strong focus on editorial content strategy, creation, social media and Digital PR.

Direct management of various aspects of digital communication (social media, influencer marketing, video/photo production) and   e-commerce (digital marketing – programmatic, prospecting, retargeting and performance – and Email Marketing). Possess excellent communication, organizational and interpersonal skills combined with strong creative approach.

E-commerce, Digital Marketing and Content Manager (6 years)

03/2013 – today

Interfashion S.P.A., Rimini

• Develop E-commerce Business
• Commercial Planning
• Digital Marketing (performance, prospecting and social)
• Content Marketing
• Social Media Strategy
• Influencer Marketing

Coordinating all aspects of ecommerce business and digital communication strategy. Direct management of partner agency.

Digital PR and digital press office – Freelance (5 years)

03/2014 – today

Digital PR activities, product placements with influencers and celebrities and online/offline press office.

Clients: Max.Tan (Singapore), Aristide (France), FullScream Studio (Italy), Cheil Italia (Italy), IT-Elite (Italy), Here After Beauty Oils (Italy), Happiness Shades (Italy).

Digital PR and Social Media (2 years)

02/2011 – 03/2013

CHEIL Italia, Milano

• Digital PR for Fashion and Lifestyle clients
• Social Media manager 
• Content Manager

Digital PR, Influencer Marketing and social media management for fashion and lifestyle brands (Uniqueness, Pinko, Jaguar).

Digital PR (1 years)

01/2010 – 02/2011

Dojo Clothing, Bologna

• Digital PR
• Product placement
• Online press office

LinkedIn > https://www.linkedin.com/in/cristinamainardi/

LinkedIn En > https://www.linkedin.com/in/cristinamainardi/