INTERFASHION SPA / HIGH
Long-term collaboration with the premium womenswear brand HIGH, supporting the digital communication strategy across various channels.
WEBSITE / E-COMMERCE
Strategic planning and content direction for product launches and capsule collections
E-commerce content supervision: product highlights, storytelling, seasonal narratives
Coordination with external agencies for performance marketing and technical support
DIGITAL COMMUNICATION
Newsletter & DEM strategy: copywriting, layout coordination, segmentation & performance analysis
Social media coordination: visual curation, content calendar, post & story creation
Digital coverage and storytelling for events (e.g. pop-up stores, fashion weeks, in-store presentations)
Support for influencer activations and special collaborations